Established in 2009, SearchKings has become an internationally recognized marketing agency. Joining in early 2012, as a founding graphic designer/web developer of a team of only five I saw the potential of what was to come.
With a disruptive business model to reshape and reimagine how a traditional agency operates, the brand had a long way to grow to reflect the teams' ambitious nature and it all had to begin with the logo.
Services provided
- Creative Direction
- Brand DNA Strategy
- Logotype Design
- Brand Guidelines
- Landing Page
Problem
The brand and branding assets have not yet been flushed out with no guidelines or cohesiveness.
Solution
Create a clear branding guideline with room for scalability and adaptability to be used across all marketing materials, print and digital.
Results
The ability to consistently create and alter high quality creatives to push forward what’s now a recognized global brand.
Cultivating Legacy
Embracing the legacy of an inherited logo and assets presented a challenge. By seamlessly aligning with the founders, preserving the fundamental vision emerged as paramount.
Despite certain constraints, I navigated them adeptly, embarking on enhancements that commenced with refining kerning and optimizing negative space within the logo.
Elevating the logo's allure lies in the artistry of refining the imperceptible, an intricate touch that adds a layer of fascination to captivate the discerning eye.
Crafting Seamless Visual Identity
Harmonizing color theory and logo across digital and print platforms, I adeptly maintain a compelling visual identity that resonates cohesively with audiences and leaves a lasting impression.
The Website
Timeline of Evolution: Tracing the remarkable journey of the company website.
2009
Legacy
In the digital landscape of 2009, this website emerged as a representation of its era, although constructed with less-than-ideal practices, resembling a patchwork of solutions.
2012
New Design
Taking the reins in 2012, I inherited a legacy website, a digital time capsule. Merging historical significance with modern design, I carefully revitalized it, bridging the past and present seamlessly.
2022
Rebrand
The year 2022 witnessed the culmination of years of expertise – the unveiling of our redesigned website. Fusing our journey's essence with contemporary demands, the result is an immersive online experience that embodies our growth and unwavering commitment.
The Mascot
The evolution and impact of the beloved company mascot.
Display Ads
Captivating audiences through creative display banner ads.
