As the lead designer for SalesGenii, I crafted a product with a friendly, intuitive UI/UX that empowers small and medium businesses to automate their sales processes effortlessly. The goal was to create a seamless user experience that made advanced sales automation approachable and easy to navigate.

The comprehensive dashboard, central to the platform, provides users with real-time insights into their sales performance. With clear visualisations and intuitive data organisation, users can easily track leads, monitor campaigns, and make informed decisions, all from one central location.

While AI is an integral part of SalesGenii, it serves as a powerful feature rather than the product itself. AI works in the background to enhance user interactions, such as automating customer responses or optimizing lead management. This approach ensures that the platform remains user-friendly, focusing on simplifying tasks rather than overwhelming users with technical complexities.

The design reflects this balance and delivers a highly functional yet approachable platform that empowers users to take full advantage of automation without needing extensive technical knowledge.

My contributions to SalesGenii extended beyond design into strategic marketing and go-to-market efforts. I led the development and execution of the go-to-market plan, focusing on identifying customer pain points and delivering a product that solved them efficiently.

By aligning the product’s features with market demands and crafting compelling messaging, I helped SalesGenii position itself as a leader in AI sales automation for SMBs. The result was an effective strategy that drove early customer acquisition and established a strong market presence.

In addition to strategy, I developed a targeted marketing campaign that included visually compelling display ads. These ads were deployed across multiple platforms to increase brand visibility and drive user engagement, reinforcing SalesGenii’s unique value proposition.

This integrated approach to go-to-market and marketing campaigns played a pivotal role in boosting early adoption, increasing brand awareness, and positioning SalesGenii as a trusted tool for SMBs seeking to optimize their sales processes.

I was responsible for the complete design and execution of the SalesGenii Beta Program landing page, ensuring it aligned with our product's mission and appealed to early adopters. The goal was to create a user-friendly, visually compelling entry point that clearly communicated the value of our AI-powered sales automation platform.

To support the landing page, I also created a shareable PDF that provides a comprehensive overview of SalesGenii’s key features. This document highlights how users can take advantage of our early access program to influence the final version of the product by providing feedback.

My involvement spanned from conceptualizing the program's layout and user flow to designing all visual assets and ensuring the content remained consistent across platforms. By focusing on clarity and engagement, the Beta Program materials successfully attracted early users and helped shape the product through real-world feedback.

I designed the SalesGenii dashboard in Figma, focusing on a clean, intuitive UI/UX that makes complex sales automation accessible for SMBs. Throughout the process, I worked closely with engineers and the founder to ensure the dashboard aligned with both technical requirements and business goals.

My approach was all about clarity and usability. I organized data, actions, and insights so users can easily manage leads, track performance, and automate tasks with confidence. Regular collaboration and feedback helped us refine the design, and the result is a dashboard that feels both powerful and approachable.

By putting user experience first and making sure our design choices matched the team’s vision, the dashboard became a key tool for users to get the most out of SalesGenii’s AI-driven features.